"Before You Shoot Off Your Mouth, Make Sure Your Brains Are Loaded." Abe Lincoln

  • Prof Bob
  • Contact
  • In The NEWS
  • Reactions
  • LGBT, Women & Catholics
  • Update News
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  • Journ 61
  • Fonnie Rucker
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  • Diversity In Media
  • More
    • Prof Bob
    • Contact
    • In The NEWS
    • Reactions
    • LGBT, Women & Catholics
    • Update News
    • WAR & IMPACT
    • Journ 61
    • Fonnie Rucker
    • Pride & Joys
    • Visionaries in Media
    • Diversity In Media
  • Prof Bob
  • Contact
  • In The NEWS
  • Reactions
  • LGBT, Women & Catholics
  • Update News
  • WAR & IMPACT
  • Journ 61
  • Fonnie Rucker
  • Pride & Joys
  • Visionaries in Media
  • Diversity In Media
Former SJSU Journalism School Director & CNN Correspondent, San Francisco

Fmr. CNN Correspondent & Journalism Director San Jose State University

Fmr. CNN Correspondent & Journalism Director San Jose State UniversityFmr. CNN Correspondent & Journalism Director San Jose State UniversityFmr. CNN Correspondent & Journalism Director San Jose State UniversityFmr. CNN Correspondent & Journalism Director San Jose State University
Prof Bob Career
Prof. Rucker Honored By TV Academy Professionals

Special tv industry recognition

NATAS SF is dedicated to the advancement of excellence in television. Prof. Rucker has chaired the SF Chapter's Diversity Committee, and still engages academy members and students in timely, eye- opening and long overdue candid discussions. 


Bob's former member of the Board of Governors, NATAS San Francisco chapter.  

TV VIDEO TRIBUTE

National TV emmy awards 9/14/25

Trammel Tillman EMMY AWARD 2025

First African American and Gay man to win Best Supporting Actor in a TV drama!

OWEN COOPER

16 YEAR OLD: Youngest Emmy Winner Ever!!!

TV Celebrates Diversity

 Emmy Award-winning actor John Leguizamo delivers powerful remarks on the need for diversity on television and introduces 

Cris Abrego, the first Latino chair of the Television Academy. 

cbs cancels the late show

Jon Stewart Weights In on 2025 Decision

Sf 49ers pick sjsu grad for radio games

Congrats Justin Allegri

 The San Francisco 49ers  have announced SJSU ALUMNUS as one of four new team radio broadcasters to collectively fill in for Voice of the 49ers, the legendary Bay Area sports announcer, Greg Papa who  continues to focus on his health. Justin is a long time friend and Prof. Bob's SJSU journalism school graduate assistant.  Justin describes his career journey.   

Sports Broadcasting Passion

As a journalism undergraduate Justin stood out with natural visual story telling talents. He has keen critical thinking skills,  loves to tell stories that impact listeners, and excels with creative technical skills  shooting and editing videos. In college his special 2009 project: Obama's Inauguration - What it took to elect the first African American President of the United States.

Building a PRO Career

Justin Allegri was the Voice of SJSU Spartan sports for many years before moving on to announcing for the San Jose Giants minor league baseball team, and University of California-Berkeley (CAL) football and basketball. teams.   See his YouTube  Channel

GRADS: "America works well when we listen"

Scott Pelley, CBS 60 Minutes Correspondent offers a powerful commencement address to May 2025 graduates of Wake Forrest University in North Carolina. Read his comments at:

https://commencement.news.wfu.edu/2020s/c2025/2025-scott-pelley/

iSRAELi/HAMAS WAR - Prof bob leads talks with pros :

TV Journalists' Candid Talk / 2024 Middle East War Fallout


(Click link:)  YouTube Live Stream Recording May 30, 2024   

A lively hour-long interaction with reporters who've lived and worked in the region, and tell why feelings on both sides run deep  and fuel mistrust.  Exploring a nearly 4,000 year cultural history plagued by constant violence and political missteps. How recent developments have created a shocking humanitarian hunger and safety crisis that's raising tensions  and triggering global protests especially on America's college campuses. Some traditional freedom of assembly school administrators are now risking their jobs when local police are called in to restore order.


Moderator:

Bob Rucker
 

A former CNN National News Correspondent in San Francisco, Professor and Director Emeritus of the School of Journalism and Mass Communications at San Jose State University. For 37 years he taught journalism at two major American institutions of higher education, including the University of Illinois, UC. Rucker specialized in teaching broadcast journalism skills development and media student critical thinking about how to create safe environments for sharing insightful and candid conversations about sensitive diversity issues. Rucker is also a member of the the Board of  Governors for the San Francisco/NorCal Chapter of the National Academy of Television Arts and Sciences.

  

Distinguished Professional Panelists/Event Director 

& Co-Producer:


Adam Housley 

Reported during the Iraq War from Kuwait, Iraq, Bahrain, Jordan and the Persian Gulf. He has covered the war on terror from Pakistan and in Israel, the West Bank and Gaza Strip. He was on air in Kuwait when the first missiles and warning sirens began on March 20, 2003, and boarded ships in the Persian Gulf along with U.S. Special Forces as they looked for illegal shipments of weapons into Iraq. Housley has reported for KCPM-TV (NBC) in Chico,  KTXL-TV in Sacramento from 1999 to 2001, and has received a Regional Associated Press  Award and a Regional Emmy Award for his reporting skills.

  

Lisette Poole 

A freelance journalist who spent 14 years living in the Middle East and North Africa, and covered war and peace issues for The Associated Press and The Times of London. Poole has taught at CSU East Bay for more than 24 years. Her masters degree thesis, "Crisis reporting: 91 days to the invasion of Iraq seen through U.S. elite media," focused on "understanding the type of pressures administration and military officials bring to bear on media professionals in times of war, and how news stories about countries seen as “enemies” affect that reporting.


Jim Jakobs  

Currently the News Director for KMPH-Television in Fresno. He began his career in 1995 at KCRA-Television in Sacramento, and did stints at KNTV in San Jose/San Francisco, KOVR-TV in Sacramento, KOCO-TV in Oklahoma City and back to California where he worked for 7 years at KFSN-TV in Fresno. He’s passionate about promoting young professionals during the early stages of their careers and wants to help grow the Fresno influence through the local NATAS chapter.


Anthony Mata
Formerly Chief of Police in San Jose, CA. Mata is now the Investigations Bureau Chief for the Santa Clara County District Attorney's Office. Mata has been monitoring police, public and college campus responses to nationwide protests since the start of the Israeli-Hamas War. As police chief, he worked closely with Bay Area college campus officials and oversaw local police responses to protests in America’s tenth largest city following the brutal death of George Floyd in Minneapolis.


 

Enabling overdue TV Industry conversations

Understanding What 'Diversity Inclusion' Means

A very revealing 2022 series by the San Francisco & NorCal Chapter of the National Academy of Television Arts and Sciences' breaks new ground as it candidly explores the life experiences and cultural concerns of professionals  

working in television news.


February: Impact of George Floyd & BLM Global Protests


March: Women in Television News, Their History & Now


April: Muslims & Middle Eastern Journalists Concerns


May: Asian TV Journalists / Hate Experiences Revealed


June: LGBTQ Journalists, The"Invisible Diversity"on TV



Prof. Bob Rucker developed, produced and hosted these candid insider conversations, and draws out  thoughtful  interactions for better understanding of  what individual cultural identities bring to the TV industry. They also discover and inspire common ground for continuing discussions at broadcast stations nationwide . These eye opening talks help energize brainstorming in newsrooms looking to do more meaningful storytelling that informs, and connects with all viewers from every cultural community.


Read: Focus less on salary, more on inclusion


Find out more

PROF BOB TV INDUSTRY ROLES

49 Years In TV News

49 Years In TV News

 CBS 5 San Francisco local news anchor salutes his former professor for nearly 40 years of distinguished service to broadcast journalism in television, university teaching and professional career advising. 

SJSU UPDATE NEWS

49 Years In TV News

Spring Semester 2025

TV Newscast produced by

broadcast journalism students.

Prof Bob guest lectures each semester and encourages the next generation of reporters.


See More Newscasts


Adviser/Mentor

 TV news was Bob's career passion. Teaching at the University of Illinois, UC and San Jose State for nearly 40 years was his greatest joy in life. And now mentoring pros and students in his retirement is pure fulfillment. 

See more: ProfBob on YouTube

Fond Memories

Threats & Dangers

A Zoom reunion with Bob's 1970s 

first TV newsroom colleagues.

 In Des Moines, Iowa they "busted their tails" learning on the job at WHO-TV13 before moving on to career successes in broadcasting & many other professions. 

Threats & Dangers

Threats & Dangers

Threats & Dangers

In 2024 Bob produced and hosted

an extraordinary panel for the San Francisco chapter of the National Academy of Television Arts & Sciences. "Navigating Tensions in War Coverage" focused on dangers for media covering the conflict between Israel and Hamas, and U.S. demonstrations on American 

college campuses. 

LGBTQ In TV News

Threats & Dangers

Threats & Dangers

TV professional journalists from the LGBTQIA+ community share candidly about the personal pressures of coming out to family and colleagues, plus facing unique and uncomfortable workplace expectations as “The Invisible Diversity” while trying to advance in their broadcast careers. Bob produced this & shared his story.

SJSU Journalism GRAD eARNs national RECOGNITION 2023

NBA Hall of Fame Sports Writer for ESPN with SJSU President  Cynthia Teniente-Matson.

MARC J. SPEARS was honored by his alma mater program, the  

Journalism and Mass Communications School with the prestigious 

William Randolph Hearst Foundation National Award in 2023.


Event special video:  https://www.youtube.com/watch?v=X4SX93kBoJ8 



MARC J. SPEARS

Was a student in Prof. Bob's SJSU media lecture classes.  Spears graduated in 1995 with a  bachelor's degree in journalism. They stayed in touch and developed a mentor/advisor/ close friendship during Spears' exceptional professional career success.



When Marc J. Spears was in seventh grade, he set a goal to become a respected national sports reporter. In this SJSU Journalism School Hearst Award video tribute, national sports figures, family and media colleagues celebrate Marc's skills and determination to see 

his dream come true!

Past sjsu HEARST AWARD RECIPIENTS (VIDEOS)

Outstanding Public Communications That Calmed The Nation

Prof. Bob produced the Hearst Foundation Award Ceremony on Zoom:

https://www.youtube.com/watch?v=9563f9x5wOs&t=13s

Outstanding Public Service 1st Amendment Free Press

2018 Hearst Award Ceremony Live @ SJSU:

https://www.youtube.com/watch?v=FbUvkbBjtmM&t=9s

students SHARE THEIR diversity LIFE experiences:

For more than 25 years, San Jose State University students in Prof. Bob Rucker's "Diversity In Media" course were taught how to create a safe space for large group candid interactions about personal experiences related to race & ethnic cultures, gender, sexual orientation, religious cultures and disabilities. Since 2017, the television facility in the Journalism School enabled students, campus faculty and community leaders to record and share experiences as learning opportunities. 


Remembering a life changing SJSU experience!

2020 Zoom Reunion of SJSU Alumni who traveled together through historic sites of the Civil Rights Movement as college media students. Goal: Seeing what it took for a Black man to be elected President of the United States in 2008. 

Justin Allegri went on that trip. He now broadcasts CAL Berkeley sporting events.  

Flashback: 2009 Inauguration trip

LEGACY OF CANDID LEARNING OPPORTUNITIES

Veteran Black Police Officer on BLM.

Veteran Black Police Officer on BLM.

Veteran Black Police Officer on BLM.

Veteran African American Bay Area police captain shares personal experiences and feelings about a local Black Lives Protest in 2020. Due to Covid 19 pandemic health restrictions, interviews were recorded on Zoom.


During the fall semester at San Jose State University,

Diversity in Media students had an extraordinary follow-up class interaction with Fremont Police Captain Sean Washington.  


Fremont, CA. police chief opens up about BLM in 2020.


More videos on Prof. Bob Rucker's YouTube Channel  

Tributes for Prof Bob Rucker.

Veteran Black Police Officer on BLM.

Veteran Black Police Officer on BLM.

After teaching journalism and mass communications at San Jose State University for more than 30 years, Prof. Bob Rucker retired in December, 2020.


Many Bay Area media friends, colleagues and former students  pay tribute, and congratulate Prof. Bob on the impact he has had on generations of journalists.


This video was produced by former students Ryan Kern, Kiet Do and Kevin Rule, and include comments from  many others all across the United States.

tools for co-Facilitating LIVERMORE Discussions on race

    Background information:

    What's Going On & Unique Reactions

    Screen TV episode: 

    Station 19:  "Get Up. Stand Up." Season 4  Episode 12

    Video Streamed via YouTube


    Latinos and the Police


    100 years after Tulsa race massacre


    Diversity & Corporate America


    CNN reporter's thoughts on

    George Floyd killing,  2020


    Still reckoning with police violence after George Floyd death.


    Tulsa 2021: An America Tragedy (CBS, 5/3

    Screen TV episode: 

    Station 19:  "Get Up. Stand Up." Season 4  Episode 12

    Video Streamed via YouTube


    Latinos and the Police


    100 years after Tulsa race massacre


    Diversity & Corporate America


    CNN reporter's thoughts on

    George Floyd killing,  2020


    Still reckoning with police violence after George Floyd death.


    Tulsa 2021: An America Tragedy (CBS, 5/31/21)

    Three Myths About Racism

    Creating Racially Just Workplaces

    Ten lessons for talking race
    Saying publicly "I'm a racist." 


    "Not the end of the story." Washington Post Opinion, 4/21/21 


    TV's "Friends" lack of diversity, 2021


    Facebook called "toxic workplace environment"  4/23/21


    Racial bias in the U.S. Military, 3/18/21


    CA pastor enables people to publicly say they are racist to help heal. 2/23/21

    Americans see Blacks, Asians & Latinos all facing discrimination


    Denver mayor talks about who they are and being a 'welcoming place,' 2017


    INFO & INSIGHTS ON:

    African Americans

    Arab & Middle Eastern Americans

    Asian Americans

    Haitians

    Latinos

    Native Americans



    Livermore Storytelling Sessions: 'Hearing Your Truths'

    How to videotape your Social Identity insights and stories:

     "HOW YOU SEE ME" 

    People candidly discuss their cultural identities, and share concerns about stereotypes, and false perceptions.


    CLICK links to learn briefly about each of these cultures:


    ARABS    ASIANS    BLACKS

    LATINO   WOMEN    MEN     LGBTQ

    DISABILITY   

    WHY LABELS MATTER

    UNDERSTA

    How to videotape your Social Identity insights and stories:

     "HOW YOU SEE ME" 

    People candidly discuss their cultural identities, and share concerns about stereotypes, and false perceptions.


    CLICK links to learn briefly about each of these cultures:


    ARABS    ASIANS    BLACKS

    LATINO   WOMEN    MEN     LGBTQ

    DISABILITY   

    WHY LABELS MATTER

    UNDERSTANDING

    THE VICTIM CARD


    Stats: Livermore's Population

    City Council Norms & Values


    Definitions of "Diversity Terms"


    Learn about the values and 

    traditions of others in the world:

    Cultural Atlas


    SCHOLARLY REPORTS:


    Robin DiAngelo - Author 

    Racial & Social Justice  Her Video: Explaining common excuses 

    Examining systematic racism 2021


    Stephen O. Roberts citations in:

    Apathy toward systems of racial advantage or denial they exist, 2020  


    Bay Area Police on Black Lives Matter

    Insightful interactions on video:


    Fremont, California Police Chief Kimberly Petersen  speaks with Prof. Rucker about her career, BLM, and her diverse family.  (Announced her retirement in 2021)

     

    African American Fremont Police Captain Sean Washington shares his personal insights on BLM. (Announced as the next Fremont, CA Police Chief.)


    Capt.

    Insightful interactions on video:


    Fremont, California Police Chief Kimberly Petersen  speaks with Prof. Rucker about her career, BLM, and her diverse family.  (Announced her retirement in 2021)

     

    African American Fremont Police Captain Sean Washington shares his personal insights on BLM. (Announced as the next Fremont, CA Police Chief.)


    Capt. Washington speaks to SJSU Diversity in Media class, Fall 2020.


    Former San Jose Police Chief Eddie Garcia opens up about 2020 unrest  ( He's now the  Dallas police chief. )


    Meeting This Important Moment

    America is finally ready to share.

    Learn how to approach friends &

    neighbors in meaningful ways to create a welcoming environment.


    Smithsonian: 

    How to Talk about Racism & Racial Identity

    PBS Kids:
    Talking Race & Racial Identity


    Sesame Street Talks More

    Explicitly About Race


    Popular TV Entertainment On George Floyd & Police Issues:


    ABC's Grey's 

    America is finally ready to share.

    Learn how to approach friends &

    neighbors in meaningful ways to create a welcoming environment.


    Smithsonian: 

    How to Talk about Racism & Racial Identity

    PBS Kids:
    Talking Race & Racial Identity


    Sesame Street Talks More

    Explicitly About Race


    Popular TV Entertainment On George Floyd & Police Issues:


    ABC's Grey's Anatomy & Station 19 


    "White Guilt & Apologies -

    Hollywood cauldron of Race Issues."




    San Jose state University - sad news

    Outstanding Professor

    Kathleen Martinelli was a wonderful human  being and a gifted media professional. She was a very popular and beloved professor, and an extraordinary JMC School colleague and academic adviser. Students and faculty greatly benefited from her attention to details, her wisdom, knowledge, and caring style.

    Lasting Memories

    She and I started teaching at SJSU within the same year back in the early 1990s. She was a blessing to have as a colleague and dear friend who was always so supportive of  me and my family. I pray now  that Kathleen be reunited with her beloved husband for a joy filled life eternal. They truly were a power couple of love!

    Dr. Kathleen Martinelli 1956 - 2024

    Heartfelt sadness with the announcement that a beloved former SJSU Public Relations Professor and JMC School Director passed away on Sept. 7th. Kathleen joined the faculty a few months before I arrived, and we quickly became dear friends. She always had something good to say to encourage, and lift everyone's spirits! Her memorial is on Oct. 12th.


    Prof Bob's Beloved Sister Passes Away.

    Honoring a lifelong ANGEL

    Fonnie Rucker was born with Downs Syndrome 66 years ago. Doctors thought she'd  live only 25 years. For decades that smile and "beautiful light in her eyes" shined bright, capturing hearts worldwide. Fonnie's Memorial Mass, 


    Special memories:  https://share.vidday.com/e/h-uz5cuj 



    Never To Be forgotten


    Two Emmy Award Winning Former Students Guest Lecture:


    2020 Prof. Bob retires at sjsu

    Fond Memories Treasured.

    In December, 2020, at the end of Prof. Bob's last MCOM 105: Diversity in Media class, many offer fun insights on his  30 years of teaching 

    at San Jose State University

    Videos:

    Professional colleagues & more former student comments.


    Prof. Bob Rucker's YouTube Channel 

    See videos of his interviews & class guest interactions in 2020.


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    • Black Lives Matter 2020